QualitativeDataAnalysis(QDA)referstotheprocessofexaminingandinterpretingnon-numericaldata,suchastext,images,oraudio,touncoverpatterns,themes,andmeanings.Unlikequantitativeanalysis,whichfocusesonmeasurablevariables,qualitativeanalysisemphasizesunderstandingcontext,perspectives,andunderlyingmotivations.Researchersusevariousmethodsforqualitativedataanalysis,includingthematicanalysis,contentanalysis,groundedtheory,anddiscourseanalysis.Theseapproacheshelporganize,code,andinterpretdatatogenerateinsights.Ensuringqualityinqualitativeresearchinvolvescriteriasuchascredibility,dependability,confirmability,andtransferability.QDAiswidelyappliedinsocialsciences,marketresearch,healthcare,andeducation,providingdeep,nuancedunderstandingofhumanbehaviorandexperiences.Effectivequalitativeanalysisrequiressystematicprocedures,reflexivity,andtransparencytoproducetrustworthyfindings.
