Thisstudyexaminesthedynamicsofpowershiftsandrelationshipqualityimprovementwithinproducer-retailergreenchanneldyadsundergovernmentintervention.Asenvironmentalconcernsgrow,governmentsincreasinglyimplementpoliciestopromotesustainablesupplychains,alteringtraditionalpowerstructuresbetweenproducersandretailers.Theresearchinvestigateshowtheseregulatoryinterventionsinfluencethebalanceofpowerandcollaborativerelationshipsingreensupplychains.Byanalyzingtheinterplaybetweenpolicymeasures,channelmemberinteractions,andsustainabilityoutcomes,thestudyprovidesinsightsintoeffectivestrategiesformanaginggreenchannelpartnerships.Thefindingscontributetobothacademicliteratureandpracticalmanagementofenvironmentally-conscioussupplychains,offeringguidanceforbusinessesnavigatinggovernment-mandatedsustainabilityinitiativeswhilemaintainingprofitablepartnerships.
