Direct-to-ConsumerMarketing(DTCMarketing)isastrategywherecompaniesselltheirproductsorservicesdirectlytocustomers,bypassingtraditionalintermediarieslikeretailersorwholesalers.Thisapproachallowsbrandstohavemorecontrolovertheirmessaging,customerexperience,anddatacollection.Byleveragingdigitalchannelssuchassocialmedia,email,ande-commerceplatforms,DTCMarketingenablesbusinessestobuildstrongerrelationshipswiththeiraudience,personalizetheirofferings,andgathervaluableinsightsforcontinuousimprovement.Thismodelhasgainedpopularityduetoitscost-effectiveness,flexibility,andabilitytocreateaseamlessshoppingexperiencetailoredtomodernconsumerpreferences.
